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Subvert Nike - buy Blackspot sneakers

fab five freddy | 10.03.2004 22:10 | Globalisation | Sheffield | World

For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand, with a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.

Check out the website at  http://www.blackspotsneaker.org/

fab five freddy

Additions

re ethical shoes firms, Europe

07.01.2008 14:57

Looking at the post about European-made ethical-ish shoes, here are some more links:
 http://www.ethicalwares.com
 http://www.veganline.com has a page about unswooshers

Someone mentioned Guat in Sheffield. They have a web site
 http://www.guatshoes.co.uk/

Someone mentioned No Sweat. Their shoe importer is
 http://www.earthandwear.com/ (although the people who make the sneakers are only paid £15 a month)

As for capitalism-free shoes: it takes a big machine to stretch material over a mould, so I don't know how it can be done without capital. The factory that makes chunky boots for the Trediar brand, Veganline.com and Vegetarian Shoes is NPS (Shoes) Woolleston, which managed to work as a staff-owned co-op for over 100 years but is a private company now. Equity Shoes Leicester is still staff-owned but I think they make all their stuff out of leather.
hope this useful
John

John Robertson


Comments

Display the following 19 comments

  1. hmmm — heather
  2. Blackspot, never heard of em — Stuey
  3. This is advertising - can we hide it please? — Barney
  4. world has gone mad! — Oi!
  5. make your own shoes — smelly trainers
  6. maybe not puma though... — mike
  7. WTF?! — Krop
  8. steel toe caps help you walk — mozaz
  9. I'd buy 'em — Steve
  10. hmmm, steel toecaps... — LifeBoy!
  11. dont just talk — ee
  12. Blackspot? — ee
  13. Not worse than Nike??? — Steve
  14. "Revolution is not one big leap. It comes into being from a million small steps. — mozaz
  15. adbusters have lost the plot — dissappointed
  16. An Advert for Guat Shoes — Matt
  17. pay — ee
  18. Make sandals from cast-off tyres — citizen Able
  19. hmmm — Laura

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